Fractional Ecommerce Leadership

STRATEGIC GUIDANCE, HANDS-ON EXECUTION, AND PROVEN SOLUTIONS

Empowering Your Brand with Fractional eCommerce Leadership

When your business needs expert eCommerce leadership but isn’t ready for a full-time hire, Fractional eCommerce Leadership provides the perfect solution. Whether you're scaling up, navigating transition periods, or in need of temporary expertise to guide your team, we deliver the strategy, support, and results to help you grow smarter.

Proven Expertise in the Outdoor Industry

  • Logo with stylized eyes and the words 'QUIET KAT' in bold letters.
  • GCI outdoor recreation logo with a mountain, sun, and wave design in blue, white, and yellow.
  • Black and white logo of a dragonfly with the text 'REVELYST' below it.
  • The image features the logos of KYME and a circular emblem with a stylized arrow, suggesting a brand related to energy, movement, or environmental themes.
  • Black background with the white logo of Trukd in the center.
  • Graphic design with the word "O R C A" arranged vertically in a stylized font, with each letter in different colors: red, gray, navy blue, and light gray.
  • Waterport logo featuring a stylized water droplet and the word 'WATERPORT' in black font.
  • Logo for Vista Outdoor featuring a stylized mountain peaks inside a V-shaped orange and blue emblem, with the text 'VISTA' in blue and 'OUTDOOR' in orange.
  • A logo for Cascadia Vehicle Tents featuring mountain silhouettes and text that says 'Camp is where you park it' and location 'Bend Oregon'.
  • Logo for Aspire Aviation Academy with a stylized jet wing above the text.
  • Black and white logo of Hollywood Premier. The logo features a stylized triangular shape with the words 'Hollywood Premier' underneath.
  • Gathr logo with stylized text in brown and black colors
  • A digital illustration of a human skull with a heart shape in the background.

Our Fractional Leadership Services

Strategic Leadership & Planning

From vision to execution, we develop tailored strategies to drive growth and scalability:

  • Custom eCommerce Strategy: Crafting personalized roadmaps for achieving business goals.

  • Growth Roadmaps: Identifying opportunities to scale efficiently and sustainably.

  • Team Alignment: Guiding teams toward shared goals and successful execution.

Operational Control & Oversight

Streamline your day-to-day eCommerce operations for peak performance:

  • Platform Oversight: Manage Shopify, Amazon, or other key platforms with precision.

  • Project Execution: Handle website migrations, product launches, and seasonal campaigns.

  • Daily Operations: Oversee workflows to ensure smooth, uninterrupted operations.

Data-Driven Insights & Optimizations

Maximize your eCommerce potential with actionable insights and optimizations:

  • Performance Analysis: Track and evaluate metrics to identify growth opportunities.

  • Continuous Improvement: Test and optimize campaigns, workflows, and tools.

  • Scalable Solutions: Implement systems and processes to ensure long-term growth.

Experts in Class Leading Technology

  • Shopify logo with the company name in black text
  • Yotpo logo with a blue wordmark and a period, accompanied by a stylized star icon.
  • Color-coded map of mountain ranges with a transition from yellow at the center to green at the edges.
  • Logo of HubSpot with stylized orange hub icon part of the letter 'o'.
  • Netsuite logo with blue and gray stylized 'N' and the word 'NetSuite' in black text.
  • Logo of the Land O'Lakes cooperative featuring a stylized blue and white depiction of a land o'lakes with a small blue leaf on top.
  • Gorgias logo with pink speech bubbles and the word 'gorgias' in pink text.
  • Trustpilot logo with a teal star and black text
  • Stamped logo with a stylized asterisk made of orange and yellow segments and the word "Stamped" in navy blue text.
  • PostPilot logo with a stylized paper airplane icon and the company name.
  • Part of a black and white logo with the partial text 'KNO' visible.

Let’s Build Something Extraordinary Together

Ready to Solve Your eCommerce Challenges?

At Campfire Commerce, every partnership starts with a conversation. Share your goals, challenges, and vision with us, and we’ll create a custom plan to unlock your eCommerce brand’s full potential. Whether you need temporary leadership, strategic guidance, or operational support, we’re here to help your business grow smarter.

Our Expertise Includes

  • Fractional Leadership: Part-time, high-level expertise to guide your eCommerce operations.

  • Strategic Roadmaps: Customized plans to align with your growth objectives.

  • Operational Oversight: Hands-on management of platforms, campaigns, and workflows.

  • Performance Optimization: Data-driven solutions to improve site performance and conversions.

  • Project Management: Oversight of key initiatives like website migrations or product launches.

  • Adam King | 1587 Co-Founder

    “Seth is great to work with, and delivers results. His greatest strength is combining all the different parts to make a great website that converts! Can't say enough good things about this guy!!! I have referred him to a couple of my friends!”

  • Miguel Moutinho - Primo Workz Founder

    “If you're considering redoing your website, Seth is absolutely the person to trust. Without a doubt, I'd invest in his work again. The SEO benefits combined with how simple and user-friendly our site is now have been a total game changer.”

  • Ben Azzam | TRUKD Founder

    “Campfire Creative (Seth) is exceptional to work with. His ability to develop a website to increase conversions, SEO, email, and usability is second to none. At TRUKD, we are extremely happy to have worked with him and would recommend him to anyone looking to take their ecomm store to the next level.”

  • Stacy McCanless | Executive Director 81 Oaks

    “Seth took our outdated website and turned it in to an engaging tool that showcases the heart and soul of 81 Oaks. Seth is a true business partner proactively identifying opportunities for growth in how we capture and respond to leads. His responsiveness and strategic thinking have added lasting value to our team. Seth will continue to be an integral part of our success.”

  • Lori English | COO Family Focus

    “Seth helped make our agency relevant again. Before working with Campfire Commerce, we had abandoned our outdated website and fallen far behind in the digital space. From the moment we engaged with Seth, he understood our needs—both the ones we expressed and those we didn’t know we had.”

FAQs

Shopify stands out as a leading eCommerce platform, especially for outdoor brands, offering unmatched flexibility, scalability, and features tailored to modern retail needs. Here are six key reasons why Shopify is the ideal platform for your business:

  • Fractional leadership provides expert guidance without the commitment of a full-time hire. It’s perfect for scaling businesses, transition periods, or filling gaps during hiring processes.

  • From website migrations and product launches to optimizing day-to-day operations, fractional leaders bring expertise to projects of any size or complexity.

  • Absolutely. Fractional leaders bridge gaps in leadership, ensuring continuity in strategy and operations while you search for or onboard full-time team members.

  • A fractional leader provides strategic direction, operational oversight, and team alignment. They ensure projects stay on track and teams are equipped to execute key initiatives effectively.

  • Yes! You gain high-level expertise and results-driven leadership at a fraction of the cost of hiring a full-time executive, making it ideal for businesses in growth stages.

  • We provide detailed performance reports and actionable insights, helping you track progress, identify opportunities, and optimize your eCommerce operations for sustained growth.

  • Getting started is easy! Fill out the contact form, and we’ll schedule a free consultation to discuss your goals and challenges. From there, we’ll create a custom plan tailored to your brand’s needs.