Smart Commerce Starts Here

IN-DEPTH GUIDES, RETENTION TACTICS, AND ATTRIBUTION FRAMEWORKS TRUSTED BY AMBITIOUS DTC AND RETAIL BRANDS

Top 20 Shopify Flow Automations to Improve Efficiency and Save Time
Seth Hawk Seth Hawk

Top 20 Shopify Flow Automations to Improve Efficiency and Save Time

Ecommerce teams are drowning in repetitive work—order tagging, inventory alerts, customer segmentation, and fulfillment handoffs. Whether you’re a fast-scaling DTC brand or a lean retail team, Shopify Flow offers one of the most powerful and underused advantages in your Shopify Plus tech stack.

Shopify Flow automates operational, marketing, and support tasks—so your team can stop doing things manually and start focusing on growth. At Campfire Commerce, we help brands build custom Flow systems that free up hours per week and reduce costly errors.

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The Ultimate Guide to Shopify POS for Retailers in 2025
Seth Hawk Seth Hawk

The Ultimate Guide to Shopify POS for Retailers in 2025

Retailers today can no longer afford to operate in silos. Customers expect a seamless shopping experience across online and in-store channels. Shopify POS (Point of Sale) delivers an integrated solution that bridges ecommerce and brick-and-mortar retail, allowing you to unify inventory, manage customer data, and drive revenue from a single platform.

Whether you're a boutique owner or a multi-location outdoor retailer, this guide will walk you through the benefits, features, and steps to implement Shopify POS effectively in 2025.

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The Ultimate Guide to Shopify Flow
Seth Hawk Seth Hawk

The Ultimate Guide to Shopify Flow

Ecommerce operators live in the weeds—managing product launches, fulfillment errors, VIP buyers, fraud checks, review requests, and retention marketing. Many of these tasks are repeated daily, creating unnecessary friction and operational drag on teams.

Enter Shopify Flow—a visual, code-free automation tool available to Shopify Plus merchants. With Flow, you can build custom logic that automates workflows across operations, marketing, fulfillment, and CX.

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The Best Payment Options to Offer on Shopify to Maximize Conversions in 2025
Seth Hawk Seth Hawk

The Best Payment Options to Offer on Shopify to Maximize Conversions in 2025

You did the hard part—attracting a visitor, earning their trust, and getting them to the checkout page. But without the right payment options, that sale could still slip away.

Modern shoppers expect payment flexibility, and the data proves it: nearly 70% of cart abandonments happen after a shopper has added to cart, often due to missing or inconvenient payment options.

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How Offering Financing Options Can Boost Ecommerce Conversions
Seth Hawk Seth Hawk

How Offering Financing Options Can Boost Ecommerce Conversions

Imagine you’re asking a customer to spend $600 on a cooler, a tent, or a set of skis. Even if the value is clear, that price tag can still feel like a hurdle. But what if they could split it into four payments—interest-free?

That's the power of offering financing options at checkout. It reduces frictionincreases average order value, and helps you convert more visitors into buyers—especially for high-ticket or seasonal products.

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Shopify for Retailers — How to Blend Ecommerce & POS to Future-Proof Your Store
Seth Hawk Seth Hawk

Shopify for Retailers — How to Blend Ecommerce & POS to Future-Proof Your Store

If you're a local retailer still managing separate systems for in-store and online sales, you're not just inefficient—you're invisible to the modern shopper.

Fortunately, Shopify now offers an end-to-end platform that seamlessly integrates your POS, ecommerce site, inventory, customer data, and fulfillment. At Campfire Commerce, we help retailers modernize their tech stack, unify sales channels, and grow revenue online and off.

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Mastering Attribution with Triple Whale: Why Deeper Analytics & Server-Side Tracking Are Essential for Shopify Brands in 2025
Seth Hawk Seth Hawk

Mastering Attribution with Triple Whale: Why Deeper Analytics & Server-Side Tracking Are Essential for Shopify Brands in 2025

Attribution used to be easy. Facebook said you got a sale, Google said you did too—and you picked the number you liked best.

That world is gone.

Between iOS privacy updates, cookie deprecation, and increasing channel fragmentation, accurate ecommerce attribution has become one of the most critical challenges facing Shopify brands. Enter Triple Whale—a performance analytics platform purpose-built for modern DTC brands running on Shopify.

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Shopify 2025 — The Road Ahead and What It Means for Modern DTC Brands
Seth Hawk Seth Hawk

Shopify 2025 — The Road Ahead and What It Means for Modern DTC Brands

The pace of change in ecommerce is accelerating—and Shopify is leading the charge. From AI-native features to native subscriptions, the platform is evolving into a full-scale operating system for digital commerce.

This isn’t a hype piece. It’s a strategic breakdown of where Shopify is heading, what DTC brands need to prepare for, and how to align your tech stack, team, and customer experience to stay ahead.

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From Click to Checkout — 10 Shopify Updates You Should Be Using Right Now
Seth Hawk Seth Hawk

From Click to Checkout — 10 Shopify Updates You Should Be Using Right Now

Shopify continues to roll out powerful updates aimed at improving conversion, reducing friction, and giving DTC brands more native capabilities than ever before. Whether you're a scaling brand or a lean team doing it all, these 10 updates can have a measurable impact on performance. At Campfire Commerce, we’ve implemented these for clients across outdoor, gear, and lifestyle industries—and the results speak for themselves.

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Beyond Personalization — How AI Is Transforming Retention for Shopify Brands
Seth Hawk Seth Hawk

Beyond Personalization — How AI Is Transforming Retention for Shopify Brands

It all begins with an idea.Retention isn’t just about sending another discount email. It’s about relevancetiming, and value—delivered with precision. As customer acquisition costs rise and attention spans shrink, DTC brands need smarter ways to turn one-time buyers into loyal customers. That’s where AI comes in.

In this guide, we’ll break down how to leverage AI across Shopify, Klaviyo, and your tech stack to create dynamic, data-driven retention systems. At Campfire Commerce, we help DTC brands build retention programs that scale profitably—without relying on generic batch-and-blast tactics.

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Experience With Top Tier Outdoor Industry Brands