Smart Commerce Starts Here

IN-DEPTH GUIDES, RETENTION TACTICS, AND ATTRIBUTION FRAMEWORKS TRUSTED BY AMBITIOUS DTC AND RETAIL BRANDS

Shopify for Retailers — How to Blend Ecommerce & POS to Future-Proof Your Store
Seth Hawk Seth Hawk

Shopify for Retailers — How to Blend Ecommerce & POS to Future-Proof Your Store

If you're a local retailer still managing separate systems for in-store and online sales, you're not just inefficient—you're invisible to the modern shopper.

Fortunately, Shopify now offers an end-to-end platform that seamlessly integrates your POS, ecommerce site, inventory, customer data, and fulfillment. At Campfire Commerce, we help retailers modernize their tech stack, unify sales channels, and grow revenue online and off.

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Mastering Attribution with Triple Whale: Why Deeper Analytics & Server-Side Tracking Are Essential for Shopify Brands in 2025
Seth Hawk Seth Hawk

Mastering Attribution with Triple Whale: Why Deeper Analytics & Server-Side Tracking Are Essential for Shopify Brands in 2025

Attribution used to be easy. Facebook said you got a sale, Google said you did too—and you picked the number you liked best.

That world is gone.

Between iOS privacy updates, cookie deprecation, and increasing channel fragmentation, accurate ecommerce attribution has become one of the most critical challenges facing Shopify brands. Enter Triple Whale—a performance analytics platform purpose-built for modern DTC brands running on Shopify.

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Shopify 2025 — The Road Ahead and What It Means for Modern DTC Brands
Seth Hawk Seth Hawk

Shopify 2025 — The Road Ahead and What It Means for Modern DTC Brands

The pace of change in ecommerce is accelerating—and Shopify is leading the charge. From AI-native features to native subscriptions, the platform is evolving into a full-scale operating system for digital commerce.

This isn’t a hype piece. It’s a strategic breakdown of where Shopify is heading, what DTC brands need to prepare for, and how to align your tech stack, team, and customer experience to stay ahead.

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From Click to Checkout — 10 Shopify Updates You Should Be Using Right Now
Seth Hawk Seth Hawk

From Click to Checkout — 10 Shopify Updates You Should Be Using Right Now

Shopify continues to roll out powerful updates aimed at improving conversion, reducing friction, and giving DTC brands more native capabilities than ever before. Whether you're a scaling brand or a lean team doing it all, these 10 updates can have a measurable impact on performance. At Campfire Commerce, we’ve implemented these for clients across outdoor, gear, and lifestyle industries—and the results speak for themselves.

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Beyond Personalization — How AI Is Transforming Retention for Shopify Brands
Seth Hawk Seth Hawk

Beyond Personalization — How AI Is Transforming Retention for Shopify Brands

It all begins with an idea.Retention isn’t just about sending another discount email. It’s about relevancetiming, and value—delivered with precision. As customer acquisition costs rise and attention spans shrink, DTC brands need smarter ways to turn one-time buyers into loyal customers. That’s where AI comes in.

In this guide, we’ll break down how to leverage AI across Shopify, Klaviyo, and your tech stack to create dynamic, data-driven retention systems. At Campfire Commerce, we help DTC brands build retention programs that scale profitably—without relying on generic batch-and-blast tactics.

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Experience With Top Tier Outdoor Industry Brands