Optimization That Pays for Itself

WE USE DATA, DESIGN, AND TESTING TO TURN TRAFFIC INTO PROFIT

Why Choose Our Conversion Optimization Services?

Our services are tailored for outdoor industry DTC brands, helping you unlock the full potential of your website through data-backed strategies and user experience enhancements. Whether you're looking to optimize your existing site or launch a new initiative, our solutions are designed to boost conversion rates, increase average order values, and enhance customer satisfaction.

Experience With Top Tier Outdoor Industry Brands

  • Text logo reading "Quiet Kat" with stylized eyes as part of the design.
  • GCI logo featuring mountain peaks and a sun within a rounded triangular shape.
  • Black and white logo of a stylized dragonfly above the word "Revelyst" in bold uppercase letters.
  • KYMCO logo with text in black and a green emblem to the right
  • The Ridiculousness logo with the word 'TRUC' in large black letters on a black background.
  • The logo for the Organization for Civil Rights Advocacy (OCRA) with the letters O, R, C, and A in red, gray, blue, and gray respectively.
  • Waterport logo with a stylized blue water droplet and the word 'Waterport' next to it.
  • Logo with stylized mountain peak and valley, blue and orange colors, the word 'VISTA' in bold blue capital letters, and 'OUTDOOR' in orange capital letters below.
  • Logo for Cascadia Vehicle Tents featuring mountain outline, orange and black color scheme, with text: 'Cascadia Vehicle Tents', 'Camp is where you park it', and 'Bend Oregon'.

Our Core Conversion Optimization Services

From strategy to execution, we identify opportunities to maximize conversions:

  • Website Performance Analysis: Assess loading speed, mobile responsiveness, and user experience to remove friction.

  • Customer Journey Mapping: Evaluate how users navigate your site to uncover drop-off points.

  • Data Insights & Heatmaps: Use tools like heatmaps and session recordings to pinpoint optimization opportunities.

  • Actionable Recommendations: Provide clear, prioritized steps to enhance performance.

Comprehensive Conversion Audit

A/B Testing & Experimentation

Optimize your website with data-driven experimentation:

  • Landing Page Testing: Identify what design, layout, or content drives higher conversions.

  • Checkout Optimization: Simplify the path to purchase for better cart-to-checkout conversions.

  • Headline and CTA Testing: Test variations of headlines and calls-to-action for maximum engagement.

  • Iterative Testing Process: Continuously refine and iterate to ensure ongoing improvements.

Personalization Strategies

Deliver tailored experiences to convert more customers:

  • Dynamic Content: Adjust banners, CTAs, and recommendations based on user behavior.

  • Segmentation Analysis: Understand your audience and serve relevant offers.

  • Behavioral Targeting: Create personalized pathways for repeat visitors and first-time buyers.

  • Geolocation Optimization: Adjust offers and messaging based on geographic location.

Advanced Analytics & Reports

Track, measure, and improve your results with actionable insights:

  • KPI Tracking: Monitor conversion rates, bounce rates, and average order values.

  • Custom Dashboards: Provide visual insights into key metrics for your team.

  • Attribution Analysis: Understand what channels and touchpoints drive conversions.

  • ROI Focused Recommendations: Deliver insights to maximize your revenue per visitor.

Experts in Class Leading Technology

  • Shopify logo with the company name in black text
  • Yotpo logo with a blue wordmark and a period, accompanied by a stylized star icon.
  • Color-coded map of mountain ranges with a transition from yellow at the center to green at the edges.
  • Logo of HubSpot with stylized orange hub icon part of the letter 'o'.
  • Netsuite logo with blue and gray stylized 'N' and the word 'NetSuite' in black text.
  • Logo of the Land O'Lakes cooperative featuring a stylized blue and white depiction of a land o'lakes with a small blue leaf on top.
  • Gorgias logo with pink chat bubble icons and pink text on a black background.
  • Trustpilot logo with a green star and black text
  • Stamped logo with an orange and yellow abstract star and the word 'Stamped' in dark blue text
  • PostPilot logo featuring a stylized paper airplane icon and the company name.
  • Logo with the text 'KNO' and a molecular structure icon.

Frequently Asked Questions

Conversion Rate Optimization (CRO) is a critical component of any eCommerce strategy, helping to turn more visitors into paying customers. Here are six key questions to help you understand how our CRO services can transform your website’s performance:

How can you improve my website’s performance?

We evaluate your entire customer journey—from landing pages to checkout—to uncover friction points and growth opportunities. Using A/B testing, UX improvements, and personalization, we enhance site performance to drive more conversions and improve customer satisfaction.

Why should I work with an experienced partner for CRO?

Working with a seasoned Conversion Rate Optimization (CRO) agency ensures your strategies are backed by proven tactics and deep industry knowledge. We specialize in outdoor DTC brands, helping you navigate customer behavior and implement high-impact solutions that maximize your return on investment (ROI).

What are the benefits of optimizing my website?

CRO delivers higher conversion rates, better customer retention, and increased average order value (AOV). With expert optimization, you gain data-driven insights into user behavior, create smoother shopping experiences, and unlock new revenue opportunities across your eCommerce site.

Can you integrate CRO with my existing tools?

Yes. We integrate CRO tools with platforms like Shopify, Google Analytics, and Klaviyo to ensure seamless tracking and reporting. This allows us to optimize your eCommerce performance without disrupting current workflows, delivering scalable results for your brand.

What kind of reporting will I receive?

You'll receive clear, data-rich reports covering conversion rates, AOV, bounce rates, and A/B test results. These CRO reports offer actionable insights that improve decision-making and help you continuously refine your Shopify or outdoor eCommerce website.

How do you tailor CRO strategies for outdoor brands?

We use our expertise in outdoor eCommerce to develop CRO strategies that resonate with your audience. Whether highlighting product durability, optimizing for seasonal buying patterns, or improving gear-specific UX, we align every tactic with your brand’s unique goals and customer expectations.

Our goal is to make Conversion Rate Optimization simple, effective, and impactful for outdoor brands like yours. Let’s craft a plan that improves your website’s performance, increases conversions, and drives sustainable growth.

Let’s Build Something Extraordinary Together

Ready to Maximize Your Website’s Conversion Potential?

At Campfire Commerce, every partnership starts with a conversation. Share your goals, challenges, and vision, and we’ll create a custom plan to help your website perform at its best. From comprehensive audits and A/B testing to personalized user experiences, our CRO services are designed to help outdoor brands convert more visitors into loyal customers.

Common Challenges We Can Help With

  • Your website isn’t converting visitors into buyers.

  • Your landing pages aren’t optimized for specific audiences or campaigns.

  • Your checkout process is causing cart abandonment.

  • You’re not sure what’s driving or preventing conversions on your site.

  • Your website isn’t mobile-friendly or fully responsive.

  • You’re not utilizing data effectively to guide your optimization strategy.

Let’s unlock your website’s full potential—connect with us today to get started.