Smart Commerce Starts Here

IN-DEPTH GUIDES, RETENTION TACTICS, AND ATTRIBUTION FRAMEWORKS TRUSTED BY AMBITIOUS DTC AND RETAIL BRANDS

Seth Hawk 6/19/25 Seth Hawk 6/19/25

Post-Purchase Surveys on Shopify — Why They Matter, How to Use Them, and the 3 Best Tools to Get It Right

What if your customers told you exactly how they found your brand?

With post-purchase surveys, they can—and do. In a world where cookies are disappearing, platforms underreport, and attribution is broken, asking your customers directly has become one of the most accurate, affordable, and scalable methods to improve marketing performance.

AI-Powered Conversions: How Shopify’s Latest AI Tools Are Changing the Game for DTC Brands

Artificial Intelligence isn’t just hype—it’s becoming a foundational part of how successful DTC brands scale profitably. With Shopify rolling out advanced AI tools like Shopify Magic and Sidekick, brands now have the ability to automate content, enhance customer experiences, and optimize every click for higher conversion.

From Click to Checkout — 10 Shopify Updates You Should Be Using Right Now

Shopify continues to roll out powerful updates aimed at improving conversion, reducing friction, and giving DTC brands more native capabilities than ever before. Whether you're a scaling brand or a lean team doing it all, these 10 updates can have a measurable impact on performance. At Campfire Commerce, we’ve implemented these for clients across outdoor, gear, and lifestyle industries—and the results speak for themselves.