Ecommerce operators live in the weeds—managing product launches, fulfillment errors, VIP buyers, fraud checks, review requests, and retention marketing. Many of these tasks are repeated daily, creating unnecessary friction and operational drag on teams.

Enter Shopify Flow—a visual, code-free automation tool available to Shopify Plus merchants. With Flow, you can build custom logic that automates workflows across operations, marketing, fulfillment, and CX.